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What to prepare before building an online store

A full online store is not just a catalogue with a Buy button. It is a working system: product structure, payment flows, delivery rules and the way orders are handled. The more of this is written down before development starts, the faster and smoother the launch.

1. Catalogue structure

List the products or the categories: names, base prices and variations (size, colour), and the status (in stock or made to order). A spreadsheet in Excel or Google Sheets is enough to start. Good photos can come later. The structure of the catalogue is needed from the start.

2. Payment methods

Decide how customers prefer to pay. We connect popular Estonian and European payment systems (card payments through a bank, Montonio, Stripe), and also cryptocurrency or payment against a bank invoice. You do not have to register with every provider on day one — we choose the right ones together at the start.

3. Logistics and delivery

Parcel lockers (SmartPost, Omniva, DPD), couriers or pickup. Write down the price, where you deliver and the exceptions, such as limits for oversized goods or deliveries to the islands. Clear terms on the site save you from the same questions in support.

4. Legal information

Terms of sale, a privacy policy and how returns of money or goods work. We move the documents you already have, or we point out what an online store in Estonia and the EU has to cover.

5. Day-to-day process

Say who on your team will handle orders, update stock and answer customers. We set up the admin so you can run the store yourself, without calling a developer.

If some of this is still open, that is normal. We go through it on the first consultation and then send a fixed quote. A custom store averages ~$4,990.

Related service Online stores Complete online stores built around how you sell, from an easy catalogue and product page to payment. We set up ordering so buyers can complete a purchase quickly and without obstacles.

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