Multilingual websites: how to do it properly
A website in several languages is not a machine translator laid over the design. Estonian, Russian and English visitors search for services differently, and the text in each language has to sound natural and convincing.
How we build multilingual sites
A separate address for each language
Each language version has its own page addresses. Search engines such as Google and Yandex list them separately, so an English-speaking customer lands on the English version straight away, not on a page with a language dropdown.
Structure first
First we design and agree the page structure in the main language, then we adapt it for the others. If some content matters for only one market, we set the navigation so there are no broken links and no empty language switches.
Working with the text
Machine translation is fine for a draft. It does not sell. We help to adapt the text and to say things clearly. Industry terms and details of your business we agree together with you or your translator.
Time and cost
Each extra language takes time for layout, linking the versions, content and SEO settings. The design is not redrawn from scratch, so the price does not double. We price every language version at the start, so the budget is clear before the work begins.
When we talk, say which languages you need and whether the translations are already written. That is enough for an exact quote.